Professor Cornelius Pratt, STRC, along with TUJ Professors Irene Herrera and Ronald Carr, have written a chapter titled “Social Media for Crisis Communication on Japan’s 2011 Tōhoku Earthquake: A Critical Textual Analysis,” which will be published in The New Media and Public Relations (second edition), New York: Peter Lang, 2012. In it, they write that social media platforms “are redefining Japanese cultural values and assumptions vis-à-vis communications — those that no longer depend solely on conventional outlets and cultural practices, but are being expanded to incorporate alternative media platforms as channels for the public good as well as for public vehemence and outrage.”