Category Archives: Advertising

SMC professors earn Provost merit awards

Thirty-nine faculty members from the School of Media and Communication have received awards for meritorious activity from the Temple University Office of the Provost.

Each year, Temple University recognizes faculty for outstanding performance in teaching and instruction, research, scholarship, creative activity and/or service to the university or their individual professions or disciplines. The selection process began in fall 2013, through either nominations by the provost, deans, department chairs and colleagues or self-nominations.

“A merit award reflects our faculty’s continued dedication and commitment to scholarship and students, and highlights the exceptional drive for excellence in teaching, innovation and performance,” Provost Dai said. “Our deans, college and department committees, and department chairs were committed to ensuring that these deserving and distinguished individuals received recognition. I want to thank everyone for their time and diligence in this important process.”

SMC’s recipients are:

Advertising

Brooke Duffy
Jennifer Lovrinic Freeman
Joseph Glennon
Stacey Harpster
Sheryl Kantrowitz
Michael Maynard
Katherine Mueller
Dana Saewitz

Journalism

Fabienne Darling-Wolf
Christopher Harper
Carolyn Kitch
Andrew Mendelson
George Miller
Maida Odom
Larry Stains
Lori Tharps
Edward Trayes
Karen M. Turner
Linn Washington

Media Studies and Production

Amy Caples
Sherri Hope Culver
Jan Fernback
Matthew Fine
Paul Gluck
Peter Jaroff
Jack Klotz
Matthew Lombard
Nancy Morris
Adrienne Shaw
Barry Vacker
Kristine Trever Weatherston
Laura Zaylea

Strategic Communication

Gregg Feistman
Scott Gratson
Donnalyn Pompper
Cornelius Pratt
Tracey Weiss
Thomas Wright
Kaibin Xu

Seven new faculty members join SMC’s ranks

You might see a few unfamiliar faces around the School of Media and Communication this year, as SMC welcomes seven new professors to the faculty. Here’s your chance to learn a little bit about them before the first day of class.

Murali Balaji, Assistant Professor (Teaching/Instructional)

Department of Media Studies and Production

Specializing in critical media studies, namely political economy and the study of masculinity, Balaji spent the previous three years at Lincoln University, including two as the chair of the mass communications program. A former award-winning journalist, Balaji has written the critically acclaimed The Professor and The Pupil (Nation Books, 2011), which examines the lives of W.E.B Du Bois and Paul Robeson, and has co-edited two others, Desi Rap (Lexington/Rowman & Littlefield, 2008) and Global Masculinities and Manhood (University of Illinois, 2011). He is the co-founder and former executive director of The Voices of Philadelphia, a media education organization dedicated to citizen journalism and media fluency training among marginalized populations within the city.

Guillermo Caliendo, Assistant Professor (Teaching/Instructional)

Department of Strategic Communication

Receiving an MA in communication studies from California State University, Los Angeles, and a PhD in rhetoric with a concentration in media studies from the University of Pittsburgh, Caliendo’s research focuses on discourse analysis dealing with race/ethnicity and gender/sexuality. Besides serving in various editorial boards, he has published numerous book reviews and chapter contributions. Most recently, his article “MLK Boulevard: Material Forms of Memory and the Social Contestation of Race Signification” appeared in the Journal of Black Studies. He is currently working on “Disciplining Sexuality: Milk, Cultural Amnesia, and the Rhetoric of Sexual Containment.” At Temple, he will teach Persuasion, Rhetorical Theory and Political Communication

Joseph Glennon, Assistant Professor (Teaching/Instructional)

Department of Advertising

For the last 15 years, Glennon has been a highly sought after copywriter and creative consultant working with both advertising agencies and directly with clients. He has taught courses in a range of advertising topics, specializing in the art of copywriting. His professional writing career began as a screenwriter in Los Angeles, working with the producers of Cheers, Frasier, Home Improvement and other comedies. His work also included feature films. Glennon is a native of Boston and an unapologetic member of the Red Sox nation.

Stacey Harpster, Assistant Professor (Teaching/Instructional)

Department of Advertising

Since receiving her MBA in marketing from the Temple University Fox School of Business and Management and her Bachelor of Arts in Journalism, Public Relations and Advertising from the Temple University School of Media and Communication, Harpster has served a diverse list of clients in industries including: automotive, hospitality and tourism, consumer goods, homeopathy, fashion, higher education, finance and technology. She began her career at the Temple University Small Business Development Center (SBDC), where she founded and led the SBDC Creative Department. After the SBDC, she moved on to hold senior level account management positions in various Philadelphia firms, including Kanter International (now Finch Brands) and Brownstein Group.

Adrienne Shaw, Assistant Professor

Department of Media Studies and Production

Since receiving her PhD in communication from the Annenberg School for Communication at the University of Pennsylvania, Shaw has held postdoctoral posts at the Mudra Institute for Communication Ahmedabad, the University of Pittsburgh and Colorado State University. Her research focuses on popular culture, the politics of representation, cultural production and qualitative audience research. Her primary areas of interest are video games, gaming culture, representations of gender and sexuality and the construction of identity and communities in relation to media consumption.

Kristine Weatherston, Assistant Professor (Teaching/Instructional)

Department of Media Studies and Production

Weatherston is a PhD candidate in the interdisciplinary Media, Art and Text program at Virginia Commonwealth University. Her interests combine theory and practice in areas of video production including genre studies, screenwriting and literary adaptation, documentary and nonfiction, producing and directing for film and television, as well as editing and post-production design.

Laura Zaylea, Assistant Professor, (Teaching/Instructional)

Department of Media Studies and Production

Since receiving her MFA in film from the San Francisco Art Institute, Zaylea has served as a film lecturer in the Department of Communication at Georgia State University. Zaylea has written/directed a feature film, has created many short films and media art installations and is currently converting her award-winning screenplay into a multimedia digital novel. Her research and creative production interests include experimental film making and media production, LGBTQ media and the process of adapting traditional media into new media forms and formats. Her feature film Hold The Sun was awarded Best Avant-garde Film from the 2010 Amsterdam Film Festival and her screenplay Closer Than Rust was one of the winners of the 2012 Atlanta International Film Festival Screenplay Competition.

 

Adjunct Professor Quesenberry publishes article on interdisciplinary instruction

Adjunct Professor Keith Quesenberry, ADV, had an article published in the December 2010 issue of the American Academy of Advertising Newsletter. “The Ad Age Is Over: A Call For Interdisciplinary Instruction” talks about the latest trends in the marketing and communications industry and leads up to call for a pre-conference program at the 2011 AAA’s conference on April 7 in Phoenix. There, Quesenberry will host and present the pre-conference program. Professor Michael Maynard, ADV, will also be one of the presenters. In addition, Quesenberry will be a panelist for a special topics session during the regular conference discussing integrating interactive, digital and social media into the advertising curriculum.

Oct. 20: Ogilvy & Mather recruiting

Wednesday, Oct. 20
5 p.m. to 6:15 p.m.
Tuttleman 300AB

Ogilvy & Mather will be on campus Oct. 20 from 5 p.m. to 6:15 p.m. to recruit students for its internship program in Tuttleman 300 AB.

Don’t miss this important opportunity to learn about career opportunities within a global ad agency. After the information session, Ogilvy recruiters will accept resumes until Dec. 1. They will return to campus in January to hold one-on-one interviews.

Adjunct Professor Quesenberry to present at 2010 AEJMC conference

Adjunct Professor Keith Quesenberry, ADV, will present his paper, “What Makes A Super Bowl Ad Super?: Five-Act Dramatic Form Impacts Super Bowl Ad Ratings,” in the Advertising Research division at the 2010 conference of the Association for Education in Journalism and Mass Communication, Aug. 4 to 7 in Denver. At the same conference, he will also present his GIFT (Great Ideas For Teaching) finalist entry, “YouTube Brings Dull Law and Dead Philosophers to Life: How Internet Video Can Engage Your Students And Activate Learning.”