Adjunct Professor Keith Quesenberry, ADV, will present his paper, “What Makes A Super Bowl Ad Super?: Five-Act Dramatic Form Impacts Super Bowl Ad Ratings,” in the Advertising Research division at the 2010 conference of the Association for Education in Journalism and Mass Communication, Aug. 4 to 7 in Denver. At the same conference, he will also present his GIFT (Great Ideas For Teaching) finalist entry, “YouTube Brings Dull Law and Dead Philosophers to Life: How Internet Video Can Engage Your Students And Activate Learning.”