Tattoo by Natalie Crane. Rachel Rubenstein, 22, explains the meaning of her tattoo on Monday, Feb. 18, 2019. She got the word “rise” tattooed on her back in honor of the song “Riser” by Dierks Bentley. “My family really identifies with that song,” she said. Both of her parents fought cancer at the same time and the message of the song resonates with them all.