Adjunct Professor Quesenberry publishes article on interdisciplinary instruction

Adjunct Professor Keith Quesenberry, ADV, had an article published in the December 2010 issue of the American Academy of Advertising Newsletter. “The Ad Age Is Over: A Call For Interdisciplinary Instruction” talks about the latest trends in the marketing and communications industry and leads up to call for a pre-conference program at the 2011 AAA’s conference on April 7 in Phoenix. There, Quesenberry will host and present the pre-conference program. Professor Michael Maynard, ADV, will also be one of the presenters. In addition, Quesenberry will be a panelist for a special topics session during the regular conference discussing integrating interactive, digital and social media into the advertising curriculum.